Mobile 2.0 and New Media Strategies

The future is mobile, and Mobile HosT is the first event dedicated exclusively to mobile strategies for the hospitality and travel industries. Hear from industry professionals from around the world on mobile design and marketing strategies to give your business an “app up” on your competition!

Did you know?

Nearly one in every five smartphone owners use their phones to book air travel or hotel reservations*
Four in every five mobile travelers accessed both air and hotel content*
Companies like Facebook and PayPal have stated that mobile is the future of their company

See the latest technologies that make the hospitality and travel industry a seamless mobile experience for users, giving your guests and potential customers an engaging experience while driving sales. Our lineup of experts will discuss:

Creating customer friendly mobile websites and applications for smartphones and tablets
The latest mobile technologies like Augmented Reality to enhance your guests experience
Mobile advertising and marketing strategies that will drive sales
Mobile coupons, discounts
Mobile payments in hospitality, entertainment and travel
Mobile sales solutions
Effective use of mobile social networks like twitter, facebook, Pinterist and more
Mobile search optimization
Mobile loyalty programs
Security Issues
Real life case studies
And much, much more!

Who should attend?: Hotel & Resorts, Restaurants, Clubs, Casinos, Theme Parks, Airlines, Convention and Visitor Bureau’s, Tour Guides, Transportation, Advertising and Marketing Agencies, Developers, Media, Consultants.

The Mobile HosT show will be set in a relaxed, interactive atmosphere, so feel free to leave the ties at home!

Hospitality

According to Google, 30% of all restaurant searches are done on a mobile phone, and 94% of smartphone users and 91% of iPad and tablet users use their mobile devices for travel-related activities.

Learn how to harness the power of the smartphone and tablets to give guests instant access to on-site amenities, events, attractions, specials, mobile coupons, reservations, tee times and more. You will also be able to communicate better with timely text and alerts.

Travel

The latest comScore Travel Advisor report results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their device to book air travel or hotel reservations.

“With more than half of all smartphone users now engaging with travel content, there has never been a better opportunity for suppliers and OTAs to invest in their mobile strategies to provide a great experience and win loyalty from their customers.” Mark Donovan, Senior Vice President for Mobile- comScore

Entertainment

Virtually every segment of the entertainment and attraction industries will benefit from leveraging their mobile strategy to enhance the guest experience with on-demand information and services. From basic mobile website information to wait times, or use GPS controlled messages guide guests through the park. Show the closest places to eat, offer mobile coupons or even a mobile treasure hunt within the park.